It's a double edged sword though isn't it, the majority of fans are not ST holders, and if the product isn't there and we are not winning regularly, paying top dollar won't be a option to many that's what I believe anyway. Marketing this club has been very poor for a number of years now, and some recent manouevres hasn't helped, treatment of customers and sponsors has been pretty dire, there hasn't been a togetherness in this club for a long time, that feeling of it's your club has gone. I also believe a number of people only go to see old friends that they might not otherwise see, the love of the game is probably still there, but the passion has been erased. It's a habit to many I believe and that's very sad, plus unfortunately when you lose fans it's very difficult to get them back. This isn't said to have a pop at the club we all love, it's a very big concern to many good people who deserve so much better. The Cardiff Devils is a massive part of people's lives, obviously not as big as family, but it comes a close second to many, it's a mystery to me that people at the top can't see that and act accordingly. We live in hope.