Part of the point is being missed here. The press release states it's not
only to promote the Devils' organisation but to do something for the DCF .i.e. a charity link and a good cause. Expect there will be a lot of sponsors and business people there too.
Fans have the choice if they want to pay (and contribute to the DCF)- the event offers many activities, of which meeting the team is only one.
If fans don't want to go and would prefer to meet the team at the usual get together later. No confusion.