You only have to look at Twitter to see the sense on the deal but also the value. Devils have 33k followers, Peacocks 30k. Devils have 3k more followers. How much value would Peacocks put on doubling there Twitter footprint in one shot.
None?
I'm sure they'd be delighted to get any new followers that this deal results in, but following people on Twitter is free. I follow all the EIHL teams but I'm not their customer. And I'd suggest that a large percentage of those who do shop at peacocks don't follow them on Twitter.
Ultimately, neither of us know how much is being paid for this sponsorship deal. I do think it will be highly successful for us but I'm not sure that means there will be a big initial cash payment.
Also, you said earlier you can't see a big increase in players budget. Really?
We just won a treble. Re-signing players who have done that always means an increase in wages. Not only will their agents point out that they are 'worth more' but they'll be in more demand.
Bringing all our returning players back will have cost more this year than it did previously. And as mentioned before the drop in value of £ means we'll have to pay more too.
If you look at who has replaced who then Moore and Reddick have effectively replaced Jones and Piggott who were both probably on small contracts. Faryna was rumoured to be chased by several teams and Pope looks a stellar signing.
The one signing we're yet to replace is Bordeleau.