I don't want to be the one to put a downer on the sponsorship deal, it's a deal that should be mutually beneficial to both parties, but EWM are not funding Peacocks to such an extent of throwing large sums of money on sponsorship deals. It's a high street name that has had financial issues and remains in a highly competitive market place, turning the business around has required tight budgetary management, future expansion into the U.K. and beyond will require significant funds. I'm with Finny on this. I'd also add that any fans at Devils games unaware of the Peacocks name l would imagine will be a very small minority. I imagine the owner group has plans to merchandise the Devils organisation and l would imagine this deal would open up not only retail but manufacturing options of said clothing etc etc.
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