Last season we had the best team playing in Cardiff for a number of years, went on a world record winning run that included us being in the title hunt right until the end, and won virtually every home game. The team included an ex-NHLer, the leagues' top scorer, and one of the most compelling players you'll ever see (Michel).
Despite all of this we still didn't come close to selling out most weeks (was it 1 or 2 official sell outs?)
For that reason, I believe ticket prices must have been a factor.
Our rink is garbage (not the Devils fault) and asking people to pay the same prices as places like Nottingham and Belfast is ludicrous. In most seats you can only see 2/3rds of the ice and for £16 or £17.50 that is a total rip off.
Without a salary cap, I don't believe we can compete for a title with these teams while encouraging a growing fan base (instead of relying on the same faces too turn up whatever the price), but I don't think we should be trying to.
Buy a team with a few skill guys and a bunch of others who'll work their socks off and keep the crowd entertained and I'm sure we'd still win most of our home games (there's plenty of games against non-arena teams we can match on budget. Winning entertainingly at home is the key IMO. Most new fans don't care how the team got on the night before in Fife.
The value for money issue has been compounded by the fact that this year the team is playing horrible hockey and there's a bunch of guys who don't seem to be giving it 100%. I'm sure we could have at least afforded a more hard-working team (and probably a better team) on the same budget.
I certainly don't feel comfortable asking my friends to come to a game having to tell them it's £16/£17.50 a ticket.
Finally, I don't think comparing it with the pricing of other sports locally is ideal. Going to watch the Blues is going to watch top level club rugby (crackin' win yesterday by the way). Despite being in the championship, Cardiff City is still playing in one of the better league's in the world. Elite league hockey's around league 2 football level
It's also an unknown for most people and forking out big dosh for something you don't know much about is always going to be a tough call.