3rd August
- Thread starter Wannabe2
- Start date
Total bollocks. Marketing spin and utter nonsense. You changed the logo and you want us to love it. Some do, it seems the majority don’t but the reality is… you don’t care and why would you? We’re a seat, a season ticket, an income. If we don’t like it or want to walk away then it doesn’t matter as there’s another person to be that seat, that season ticket and that income. We all know this, we’re all comfortable with this, it’s a transactional relationship dressed up as some sort of “family” and “fan centric” nonsense, we all know this yet you still treated me/us like dickheads. The logo sucks. It’s embarrassing.
Still go back to Ryan Reynolds walking into Wrexham and saying “that logo needs changing, it needs to be a brand we can market”. Just wouldn’t happen and didn’t happen.
What a cock up.
Still go back to Ryan Reynolds walking into Wrexham and saying “that logo needs changing, it needs to be a brand we can market”. Just wouldn’t happen and didn’t happen.
What a cock up.
On the plus side… all this revenue from the new brand and the ice pad looking like it’s been shat on by a bird thats eaten a large bag of skittles means we’ll be seeing some serious talent in Cardiff. That “first line talent on our third line” is now a reality. I look forward to seeing the talent being brought in.
The problem is does the inferno really represent the vast majority? Many a thread it’s the same posters all the time. Yes, I’ve seen some new names on here and a few saying they don’t post often but we can’t say that a vocal ‘majority’ on the inferno is reflective of the majority of the fan base; flip side, maybe it is. Reality is the owners/management have to live with whatever comes now…if sales are up, more online engagement, etc. reality is it us a success which can then bring in more sponsorship monies, etc. if it doesn’t, it’s their pockets that are hit. The only real impact on us as a fan is whether we like it or not; a lot less jeapordy. For what it’s worth, do I love it? No. Do I hate it? No. It’ll take a lot of getting used to but many sports teams are ‘simplifying’ their logos - if it works for a club the size of Juventus and their fan base, then I know the scale of economy is different here, but there must clearly be a high reward to it. Reality is there’s a lot more fans to alienate in the top tier football world for instance, so if it’s deemed to work there, surely it must transfer. Time will tell! One last thing on the ice - why are we really bothered? Provided it doesn’t hinder any players performance; what does it matter? To me, it’s just so we can’t laugh at Steeler’s ice due to people who live in glass houses, etc. The club has to be ambitious to compete with the arena teams and would you really expect someone to turn down extra money over something that doesn’t really have an impact? I wouldn’t and I’m pretty sure the majority would say the same here.
Having read Steve & Brian’s response, looks like there is little enthusiasm to roll-back on this enforced change, more a case of it’s happening so get used to it!
I thought maybe with the feedback witnessed on various platforms they’d have come out with some sort of statement along the lines of ….. Yes, we understand this is somewhat of a surprise and an non-consulted one at that, therefore, we will stick with it this season then look to obtain feedback from the fanbase at the end of the year (having given said time to get used to it) to understand a more collective view on the logo with the potential for revision or reverting back to the original!
In summary, it’s enforced, it’s a PR disaster, the vast majority do not like it and there is no guarantee that within time people will like it - so owners, please consider being flexibility with this sort of thing in the future, it resonates highly with the loyal fanbase you have and that relationship should be cherished and looked after, not taken for granted without consideration!
I thought maybe with the feedback witnessed on various platforms they’d have come out with some sort of statement along the lines of ….. Yes, we understand this is somewhat of a surprise and an non-consulted one at that, therefore, we will stick with it this season then look to obtain feedback from the fanbase at the end of the year (having given said time to get used to it) to understand a more collective view on the logo with the potential for revision or reverting back to the original!
In summary, it’s enforced, it’s a PR disaster, the vast majority do not like it and there is no guarantee that within time people will like it - so owners, please consider being flexibility with this sort of thing in the future, it resonates highly with the loyal fanbase you have and that relationship should be cherished and looked after, not taken for granted without consideration!
I get that completely and have looked but I guess if you collated all the opinions individually and numbered them, what proportion of the fan base would that equate to. Maybe I’m being pragmatic but I sometimes it’s a bit like leaving a review on something - if it’s good, it’s what you expected/paid for so people are less inclined to say how great it is. If people are let down they are a lot quicker to post. Just playing Devil’s advocate - no pun intended!
I'm going to try to be a little more open minded here. Maybe, just maybe the 'existing' logo could have had a freshen up, keep the theme with the Devils head looking forwards with the wording Devils and maybe just subtly amend the face to look a little more cartoon-ified. Now perhaps that idea could have been given to a design company, then 5 or 6 concept designs get whittled down to say....3 by the club management and then the fan base are invited to view and vote on the them.
A process that would have made everyone "Devils family" feel a part of.
That would have avoided this whole mess.
After all, if you are someone who likes to vote on politics or not, the most important part of that process is that we each have a vote, our say in the process whether you exercise that vote or not. The point is we get a say in the process. That would be the right thing to do to keep everyone happy-ish, wouldn't it?
I so hope this situation can be retrieved and repaired but right now the club feels different today than it did last week. Trust has gone.
A process that would have made everyone "Devils family" feel a part of.
That would have avoided this whole mess.
After all, if you are someone who likes to vote on politics or not, the most important part of that process is that we each have a vote, our say in the process whether you exercise that vote or not. The point is we get a say in the process. That would be the right thing to do to keep everyone happy-ish, wouldn't it?
I so hope this situation can be retrieved and repaired but right now the club feels different today than it did last week. Trust has gone.
