From a marketing point of view just shocking, no one outside of hockey will go ooo that's a cardiff devils jersey/top.
With the name you have some sort of branding from a small sport, here you have nothing what so ever, we have gone backwards.
What really summed it up for me was my 6 year old went dad I did something like that in school.
I am gobsmacked that it passed ownership group, marketing and even the company who made it.
The logo has penguin in the middle, once see it cant miss it. Ooo and the C and D thing, cringing
what made me laugh was Todd having a pop about forum, social media, living moment ect he used to tell players they needed social media. Then saying even the players like it, well they are on the devils payroll.