Talking of companies who seemed to be sponsoring everything at one stage, whatever happened to that betting firm who sponsored the Play Offs?
I assume the marketing managers do their due diligence on these heavily branded companies and take payments up front, but they do seem to fall by the wayside a lot of the time. They must take a huge gamble by blowing mega bucks on sponsorship in the hope that it will pay off, if it doesn’t they end up in liquidation.