I really feel for the Capitals fans. SN’s call for fans to turn out and support the team is a little shallow when he is having to release imports and therefore the quality and competitiveness of his team is massively reduced. Why would fans turn out to watch their team get hammered?
I give some credit to SN over the years in that he has tried to keep the club financially viable. The knock on affect of that has of course been that the Capitals have always been in the bottom half of the table. This year however, I truly believed the Capitals would be in a much stronger position with the addition of two Scottish rivalries to the league. For whatever reason, the Capitals organisation has moved in the opposite direction and are struggling to maintain a competitive status in this league.
Whilst I have a lot of respect for SN and the commitment he has made to the organisation (how many hats does this guy wear?!), I feel he in not in a position to take the Capitals forward at this level. By all accounts the marketing strategy in Edinburgh is non existent and PR has proved that if you can invest effectively in marketing your club (here lies SN’s problem – little resources to do so) then the ticket sales will go up.
I fear this season will be the end of the Capitals at Elite League level unless SN can find big investment or even consider selling the club, his baby. Tough place to be right now.
Looking more immediate from a league point of view, the board must seriously consider supporting both Edinburgh and Newcastle, at least until the end of the season. The Elite League’s history of teams folding/hitting financial troubles half way through a season is so damaging to its reputation. If at this late stage either club were to fold then it would make a true laughing stock of the league once more.