As it says in the Walesonline article they went into administration last September with Mr Ragan then buying the company. Haven't got a clue how financially sound they are right now. I'm sure some of the deal will be contra with providing players accomodation, but that in itself has a value.
If this deal does give players accomodation that will effectivly free up cash but it could also be money lost as we may recive less cash in total from the deal etc..... Cant see it as a bad thing though so all thumbs up from me ....
I see on the Devils website that it is a 3 year deal, doesn't clearly state if this is a 6 figure sponsorship spread over the 3 years or not. If it is then it's not such a good deal as I first thought for a Main Sponsor Oh well I guess any sponsorship is better than none in the present climate.
At this moment in time we're simply not a strong enough product (financially) to entice such big names. Perhaps after the 3 years we will be in that situation though.