IAW becomes Viola Arena

[Ocko]

Naming rights have been sold.

https://www.cardiffdevils.com/news/arena-confirm-new-5-year-naming-rights-partnership-viola/

Extra income can only be a good thing for the facility.

 

[BostonBart22]

Yes good deal by all accounts.. Onwards and upwards.. Be a good ad on all four corners of the clock.. VIOLA READING TOP TO BOTTOM...

 

[Hedd Wyn John]

Five year contract is good too. Much better than a short term deal where names end up changing constantly when new backers show up.

 

[Rob Batch]

It would have been more fun if Pfizer got the naming rights.

 

[Mazzoak]

Who the hell are Viola !!!!!!

Although some on social media are referencing a women’s genitalia.

 

[zoesdevil]

Who the hell are Viola !!!!!!

Although some on social media are referencing a women’s genitalia.

A financial business.
Also have their name on all the Cardiff bin lorries!!

 

[Hedd Wyn John]

A financial business.
Also have their name on all the Cardiff bin lorries!!

Isn’t that Veolia a completely different company?

 

[Kevlar68]

That's Veolia not Viola

 

[Kevlar68]

So is it going to be "Viola Arena" or "Viola Ice Arena Wales", i prefer the second

 

[Gazza272]

So is it going to be "Viola Arena" or "Viola Ice Arena Wales", i prefer the second

It's likely to be 'The Viola' as in 'the O2'

 

[Rob Batch]

Let's get the violins out for all the Welsh cellists ! Paul Watkins should be fuming.

 

[Mazzoak]

A financial business.
Also have their name on all the Cardiff bin lorries!!

Your talking rubbish, stop it........

 

[Kevlar68]

It's likely to be 'The Viola' as in 'the O2'

"The Viola" oh dear but its the income that matters.

 

[Mazzoak]

I can’t imaging the “income” is that much, let’s be honest.

 

[BostonBart22]

Yes good deal by all accounts.. Onwards and upwards.. Be a good ad on all four corners of the clock.. VIOLA READING TOP TO BOTTOM...

looks like management listened to me..

 

[d20]

Well they've filled the scoreboard sides in so that's a start

 

[Drawn_to_ice_hockey]

Stuff that it's Ice Arena Wales. Arenas being named after sponsors makes it too generic and takes the soul from what it really is.

 

[pjj365]

So we get a completed score board - good move long overdue. We get some colour on the wall behinds blocks 18 to 20 (maybe more but did not look) - again good move.

But will Viola want to be mentioned in accidents due to broken mirror in the lift or when the arena is sued due to hot drinks poured over kids due to the poor customer flow in the cafe area - why is the door under Block 19/20 locked?

There is more to running an arena than cosmetics