Not sure i can explain it in a better way than what I said.
The thread regarding the logo shows it though. The ownership / management decided that a rebrand was needed in order for us to move forward as a business - fine.
If we have a catastrophic failure of a season (and of course we all hope not) then at some point blame is going to be apportioned to the divided fan base this summer.
It was said in the previous thread that the only way the Devils can overcome this PR blunder is to have a winning season on the ice and unite the fan base. There’s your added pressure.
The fan base isn’t divided because of the fans, it’s divided because of the decision to rebrand.
The thread regarding the logo shows it though. The ownership / management decided that a rebrand was needed in order for us to move forward as a business - fine.
If we have a catastrophic failure of a season (and of course we all hope not) then at some point blame is going to be apportioned to the divided fan base this summer.
It was said in the previous thread that the only way the Devils can overcome this PR blunder is to have a winning season on the ice and unite the fan base. There’s your added pressure.
The fan base isn’t divided because of the fans, it’s divided because of the decision to rebrand.
But I'm struggling to see how what happens off the ice has anything to do with what happens on it.
You say we have a divided fan base this summer. Maybe I don't follow the right people on social media - but it's not that bad is it? They're only divided over whether they like the logo aren't they?
Are there people saying that they aren't going to support the club because the club changed the logo?
When Cardiff City rebranded in 2012 that eventually happened. But they had a complete rebrand and change in identity. The bluebirds became red. The bluebird on the logo was replaced by a dragon. And the new logo was truly horrific.
That's not happened here. We're still going to be playing in red or white or black. We still have a Devils on our logo. We've just changed a constipated face-on one for a constipated side-on one.
I can remember when the Devils fanbase was truly divided. Protests. Boycotts. But that was about players not getting paid or treated correctly. Personally, that's what I associate the soul of the club with more than a crappy logo.
I'm not aware of any such protests being planned this year? I saw a couple of people on here post that they were going to get a CCFC season ticket instead (oh the irony) and I've seen a couple of people change their twitter profile picture to the old logo.
But that is it isn't it?
Steve King has said that merchandise sales are actually up so far this year. And whilst I'm not that fussed on the logo even I have to admit it looks pretty good on some merchandise. It didn't look great on the jersey picture I saw but maybe that was because it wasn't hanging right. With padding etc hopefully it will look better.
And if the logo is driving fans away, it looks like those fans are being quickly replaced. I just had a look at getting tickets for my wife and niece for the Belfast game and it's not far off being a sell-out. Most blocks only have a handful of single seats left.
It would be interesting to see another poll run once the season has started, but with a third option of "Don't care/Not bothered"