I understand the value of having a set of jersey’s only available for auction (typically black ones over the years) but I think there is always a market for game worn jerseys, even when replicas are available. I wonder whether 3rd jersey’s sell for a great deal more than Home and Away Jersey’s. Perhaps they do.
At £65+ a replica jersey, I think the club could make a fair amount of money on making 3rd replica jersey’s available for those who don’t necessary have a desire for game worn or indeed can’t afford to bid on game worn. The merchandise sales this year appear to have done better than ever. Having said that, the club will have no doubt weighed up this option and come to the conclusion that there is a bigger profit margin to be made doing it the way they have.