I think in such instances, these PR's are ok. After the Echo had said we had offered a contract etc to a player quite a few of us (myself included) were hoping for a signing on the weekend.
It would have been frustrating checking the website over the next couple of days wondering what has happened - at least now we know why the signing fell through.
You often get PR's like this in football. The press will leak that a club is talking to a player, and then a couple of days later the club will announce those talks have failed. e.g. Man City and Kaka in January.