I understand the link you’re making to Capitals and if we were honest and based solely on the quality then Cardiff could charge £20
As separate companies not only do they need to look at what else is being offered but also the fan base, opposing fan base, how much the club takes, the club’s influence etc
It’s not just the quality of other providers
My argument is based on their charge last year with the service they provided which commentating, knowledge and charisma between those commentating was a key factor for purchasing their output; if that is no longer as good then neither is the product and the value I associate to it.
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