Just catching up with this thread. It is difficult as despite our passion for the Devils, it is after all a minority sport. Wales Online etc are in a tricky situation as, like most local/regional online media outlets, their online content is hugely influenced by clicks and they face constant pressure to achieve this.
I do some freelance sports writing outside of my full-time occupation but my paid work is mainly football. I cover the Devils for Dai-Sport.com but that's on a voluntary basis so I usually try and post something once a week. I have previously tried to maintain a blog on the Devils but it didn't get much interest at all.
Personally, I would love nothing more than to cover the team more intensively, but it just isn't justifiable to do it unpaid. I watch games as a STH with family, so don't sit in a press area and write reports (I do try and maintain twitter updates), or hang about after games to get player/coach interviews which is essential for content.
The Devils themselves do a pretty good job in producing their own content in fairness, but you only get the official team angle which is completely understandable.
I
wrote this earlier on Dupont following yesterday's game.